Why Adcenter failed??/

[Dunno]

Some days back Microsoft launched a ppc program called Adcenter which is now a big failure and Microsoft must be thinking now why they launched it.

My question is that what were the reasons for its failure???

[Luke Beale]

I have heard very little about it and so I didn't know it failed lol

[Doskono]

I think of the competition. Since Microsoft isn't very creative nowadays they copy things like macs and things like google. How are they suposte to compete with google adsense and yahoo?

That's their main troubles

[Makk]

Well I think they failed because they given extra emphasis on their hotmail and ignored their search engine. Also they lack creativity in their approach these days.

[Morroco]

Originally Posted by Dunno

Some days back Microsoft launched a ppc program called Adcenter which is now a big failure and Microsoft must be thinking now why they launched it.

My question is that what were the reasons for its failure???

Really they must be thinking now why they launched it!! The biggest reason for their failure was that they ignored the important factor called traffic. If we have ignored such a crucial factor then you can not make business from your programs.

[matt]

The biggest reason for its slow starting was that they didn't really focused on the traffic and if they make improvement in their traffic then it could better then Google Adword!

[Shaggy]

There are so many reasons behind its failure but the main and the biggest reason was they didn't have any thing special for traffic. In a ppc program traffic is very important and they ignored this fact.

[20neo]

Originally Posted by Dunno

Some days back Microsoft launched a ppc program called Adcenter which is now a big failure and Microsoft must be thinking now why they launched it.

My question is that what were the reasons for its failure???

As I have said earlier it has not failed but its starting is slow which I think with time will get better. They are cheaper then Google Adwords and Yahoo. I am sure with time it will replace Adword market!!

[baccarat]

Adcenter have not failed but it have started slow. People where expecting it to start brilliantly but things things didn't went that way and it started slow which was not expected by them.

[manu]

Originally Posted by Dunno

Some days back Microsoft launched a ppc program called Adcenter which is now a big failure and Microsoft must be thinking now why they launched it.

My question is that what were the reasons for its failure???

The reason could be many but what I didn't liked about them was that they were not at all looked serious about providing traffic to their users. many people have pointed out this and believe that this one of the major reason for its failure.