Adsense Pays 77% to its Publishers

[Nomar]

I stumbled upon an interesting article from paidcontent.org

It is an article about a company that got their stock value crashed because of Google stopped serving Google Ads (adsense) with them!

What was more interesting to me was this paragraph:

Because 77 percent of AdSense revenue goes to the publishers, it will be difficult for others to mount a challenge. But Motley Fool offers this plea: “If Microsoft or Yahoo want a shot at Google AdSense - a market that is nearly as big as all of Yahoo! and twice the size of MSN’s top-line output - they will need to put the dagger between their teeth and treat an ad network as a loss leader. Even if it means offering 100 percent - or even more - for a limited time, AdSense will only get bigger without opposition.”

77 % goes to the publishers, I never knew that! A good amount if you ask me, it does not dissapoint me

What is your opinion about the bold text?

[Luke Beale]

I dont think they offer 77% as I do not think anyone but Google knows the real percentage.

[kalle437]

Originally Posted by Luke Beale

I dont think they offer 77% as I do not think anyone but Google knows the real percentage.

Agreed. How can they know how much Google pays?

[Nomar]

I don't know how they know, but what I do know is that they won't say it out of nothing...

[Luke Beale]

Originally Posted by Nomar

I don't know how they know, but what I do know is that they won't say it out of nothing...

Not really.

People will say a number... That they guessed... to make it more better and some people will believe it.

I really don't think thats the real number.

[kalle437]

Or they calculated it by using adwords, paying for a click lets say 1$ and then make it show up on another persons (that they know) adsense ads, then see how much he recievs from it. Would that be possible?

[MafiaMaster]

Could be possible, but IS illegal too.

[Luke Beale]

I think it changes... I don't think they have one set amount.

[paul8368]

I have recenlty had the same problem with adwords they blocked my account and its costing me traffic :@

[Skunk]

I doubt that theres a number set in stone for the percentage that Adsense pays out. I would imagine that it varies on a case-by-case basis, with some offers paying a higher percentage than others.