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10-04-2007, 05:02 PM
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Search Fulfillment: Yahoo! is best of breed
Yahoo! pretty much takes the cake on this one with about 75% of searches performed on Yahoo! in August resulted in a referral. By comparison, searches on Google result in a referral about 65% of the time and searches on MSN/Live result in a referral about 59% of the time.
Lower search fulfillment numbers mean that on a percentage basis fewer search queries on that engine resulted in the searcher clicking on a result link.     
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